Hi Friends!
If you’re seeing this page, that means I’ve invited you / your business to apply to take part in our:
>>> Gratitude Giveaway Fest <<<
as a collaborator / contributor, for mid-NOVEMBER 2023, pre-Thanksgiving!
— QUICK OVERVIEW —
THE DATES: The giveaway will be open over a 7-10 day period — exact days pending, but likely Nov 9th-17th.
OUR AUDIENCE: Female Entrepreneurs starting or growing their businesses. (Mostly service providers, coaches, consultants, creatives, etc) who will be entering to win a prize package serving all areas of their business.
THE CONTRIBUTORS: high-quality, established contributors providing a well-rounded collection of items (in their area of expertise).
YOU PROVIDE: One grand prize giveaway service/item (higher ticket) in your area of expertise. And one free bundle item (lower ticket / freebie-type item).
YOUR ROLE: Send 3 emails (2 full emails + a PS in between) plus post 1 Instagram Giveaway post. We’ll provide text/visuals. Easy-peasy!
HOW IT WORKS:
We email our audiences the giveaway link & remind them how grateful we are for them!
They enter the giveaway and then are re-directed to choose their choice of bonus gifts (and get an extra entry when they do!).
After choosing bonus gifts, they’re delightfully given another prize opportunity and re-directed to enter the Instagram loop giveaway (where I’ll provide the prize — a gratitude journal + gift card) — they enter by following + tagging other women in business they’re grateful for.
We all gain high-quality email subscribers + instagram followers along the way — with a focus on on-brand ones (those that select your bundle item) who truly value what you do!
WHY YOU WANT IN:
Grow both your email list AND your Instagram audience exponentially in a short time… while collaborating with a meaningful group of other established small business women (who are all reaching female entrepreneurs as our target audience).
(celebrating gratitude along the way!)
As with past collaborations, I have designed this to be both simple & strategic (for both the user & you) so:
1. Your time-commitment is minimal & clear
2. Filling out the questionnaire is short & sweet (you don’t have to provide any of the prizes upfront — you send them out yourself after-the-fact)
3. It’s easy & exciting for the right user to enter!
4. You truly are drawing on-brand target audience members who want YOUR specific bonus item (not random giveaway-seekers)
Of course — even though we keep it simple — this is a collaborative effort.
Once you commit, you’d agree to FOLLOW-THROUGH on behalf of everyone involved, as a trustworthy representative for all of our audiences.
I’m Shannon by the way — you may know me already…
But for those that don’t, I own Feather Blue Studios. I am a Brand & Marketing Strategist, Business Educator, and Brand Photographer for big-hearted female entrepreneurs online.
I have run multiple small businesses over 15+ years, live in MN with my 3 kids & hubbie, and love chai tea + dark chocolate + connecting other purpose-driven female entrepreneurs as we support each other!
LET’S START HERE…
WHY YOUR AUDIENCE WILL LOVE THIS:
You give them the chance to ENTER OUR Grand Prize GRATITUDE GIVEAWAY (the Grand Prize is our collective prizes, from 7-9 business women) by sending the entry link via your e-news — all while celebrating GRATITUDE!
They enter, and then are re-directed to the option to select BONUS GIFTS (this is how they get distributed to each of our email lists)
After they choose (or pass on) their BONUS GIFTS, they get re-directed for the chance to win a SMALLER GIVEAWAY on INSTAGRAM — where we’ll keep it simple and give away Amazon gift cards + a gratitude journal, no cost to you; (this is where we all have the chance to earn new on-brand IG followers as well)
They are truly motivated to enter because the prize is aligned with what they want, PLUS they are aware they won’t get put on everyone’s list immediately, which is often a deterrent for entering a giveaway. (They subscribe only when they choose bonus gifts — so you truly are drawing high-quality subscribers who want what you have to offer, while making it easy for them to enter)
YOUR INVOLVEMENT:
Tell us YOUR PRIZE for the Grand Prize Giveaway (ideally a service, course, session, or downloadable with a value of $100-$1000 that is aimed at female entrepreneurs growing their businesses) — they will claim it from you individually later. (Remember: The higher our total grand-prize value, the more motivation for entries).
Tell us your exclusive BONUS GIFT — this should be something your target audience will definitely want, and should NOT be a current freebie of yours right now (it could be a previous or future freebie; it could be a code to download a mini-course or product in your shop — should be digital and easy for you to deliver in one mass email after we give you all your subscribers)
EMAIL YOUR AUDIENCE 3 times about the Giveaway during the mid-Nov time period (when it opens, before it closes, and one PS reminder in-between) — we’ll provide cut & paste text
POST the Instagram Graphic we provide on the opening date (so they can enter on either your page or our page), and mark your post “closed” once it’s over. (don’t worry — we’ll pick the winners) — And if you want — you can take the graphic & tint it to your own color IG-feed scheme.
QUESTIONS YOU MIGHT HAVE:
Is there a cost? Nope, other than your prize contribution and time commitment, participation is free for you.
Is there a MINIMUM LIST SIZE to participate? We are inviting established business women with well-developed online brands to participate. Although we guesstimate that most of our contributors will have 1000+ email subscribers (or many thousands more!), we are flexible here, because we absolutely value brand quality over quantity.
However, if your email list happens to be under 250 subscribers (or it’s not primarily other female entrepreneurs on your list) please run this by us before we finalize your participation.
In our book, being on-brand and aligned is always more important than numbers! The PRIORITY is that we are all drawing on-brand, high-quality followers.
With that said — if you do NOT have an active email list (or your target audience ISN’T other female entrepreneurs), this probably isn’t for you. Happy to chat if you’re unsure!
When do you need our PRIZES ready by? We need only the TITLE of your Prize AND your Bonus Gift by October 20th — and will send a questionnaire so you can fill that in.
We do NOT NEED the actual digital products or links — you’ll send those yourself once the giveaway is over.
When will we get the COPY, GRAPHICS, & GIVEAWAY LINK to cut & paste? We will try to have the web page ready and the copy & graphics pulled together at least a WEEK IN ADVANCE of the giveaway (probably by Friday November 3rd, give or take) so you can have time to pre-schedule your emails + instagram post if you’d like.
When will we receive our new email subscribers? After the giveaway ENDS, we’ll send you a CSV list of anyone who selected your bonus gift and you can automatically add them to your list + send out your bonus item — within one week please.
How many subscribers can we expect to draw? We have no way of saying for sure, and there are absolutely no guarantees. The title of your bonus gift will draw the followers who need it (& you) most! However, last time we did a similar giveaway, each of our collaborators received between 125 and 450 new subscribers. (That’s a lot of savings compared to running Facebook ads for those new subscribers!). And while it’s impossible to predict, this giveaway has the potential to reach exponentially more exposure than the last.
Is the giveaway for the U.S. only or worldwide? Due to legal rules associated with giveaways, we will focus our email giveaway on U.S.A. subscribers only, however we may open the Instagram giveaways up to women in the U.S. and Canada… depending on the final prize inclusions we use there.
How many collaborative businesses will be involved? 7-9 other businesses + myself (Shannon, Feather Blue Studios)
We have hand-selected women to invite to this process, but if you have someone in mind you’d recommend, please feel free to forward their instagram account and website to us, thanks!
READY TO JOIN:
Reply to our email with a YES — and we’ll send you the contributor questionnaire to fill out!
(And if you’re not interested or able to participate this time, please let us know so we can open up your spot to someone else).
Email me (Shannon — hello@featherbluestudios.com) with any questions
Please let me know ASAP if you’re IN (or no later than October 20th, 2023) — but first come, first serve, as we may initially send out more invites that we have space.
Thank you for your consideration!
Please know I invite contributors with care. If you’re invited here, I either know you or have followed your brand online for awhile, and have developed a sense of trust & appreciation for what you’re bringing to the world.
Would LOVE to have you be part of this delightful opportunity!
#BetterTogether — making an impact on the lives of our audience members and clients through the power of meaningful collaboration.
-With Purpose & Joy, Shannon
