3 Statistics That Are Going to Mind-Blow Your Small Business Brain
/Some things we do in business are methods, right? We try this or that. Someone’s idea or someone else’s. And that’s great. I’m a firm believer that there is MORE THAN ONE WAY to do business and marketing, and it’s wonderful that we get the chance to lean in to ones that best suit our personality, gifts, and schedule.
But some things just work. They’re like science. They come through for us.
So why don’t we do them all the time? Great question.
Here are 3 Statistics that might just make you completely re-think the way you do business.
1. Go ahead girl, give yourself a 95% chance of success…
In a world where small businesses fail at the rate of 50-75%, did you know that it’s possible to set yourself up for a 95% chance of business success? If you knew there was a way to have a 95% chance to succeed at doing what you’re passionate about, you’d do it right?
No brainer.
Well, you can. And it’s not even crazy-hard, but it does take commitment. The answer? Accountability.
Statistics show that meeting REGULARLY with an accountability partner or group makes you 95% likely to see success as a business. Boom!!
(Source: Entrepreneur magazine).
(Side note: This confirms why I’m so excited that our soon-to-launch Ready to Soar Circle is going to be centered on the core value of accountability!!)
2. TWICE as many social media shares? Yes please!
One study (analyzing over 1 million articles mind you, so not to be taken lightly!) found that articles with an image once every 75-100 words received DOUBLE the social media shares as articles with fewer images. DOUBLE. Woo-hoo!
Keep in mind, 75 words is not that many… a short paragraph, like a handful of sentences. So your takeaway? You need more visuals… consistent, on-brand ones mind you… in your emails and blogs. Because having people share them is, well, a powerful (& totally free!!) business marketing tool.
In addition to your brand photos (or instead of if you haven’t quite gotten to a custom photo shoot yet), utilize well-curated stock images that will appeal to your audience and give off the right emotional vibe.
(Psst… for those that will benefit from it, one of the bonuses in the brand new Ready to Soar Circle is going to be access to the entire Fresh Feathers Stock Photo gallery. Another reason to be excited, right!?)
3. Get Your Audience to buy (the rule of 7… with a twist)
It’s time to perfect the art of the perfect number!
Remember that time when you launched something new (or maybe the company you’re selling for did)? And you thought it was great, and so you emailed your audience about it, posted about it once or twice, and then emailed about it even again… and NOBODY bought it? Yeah, that time. I think we all can relate.
This is the thing… it might actually be a really amazing product or service you have to offer. And you might actually be the right kinda person your audience wants to buy from (even better! go brand strategy plan!). But the truth is, your audience has to interact with you and your message (in a consistent kinda way) AT LEAST 7 times before they’ll open their wallet.
And since the world of online marketing is, well, a little distracting at times, even if you email or post 7 whole times, your audience is likely only seeing things about 1/3 of the time. So let’s just make up our own statistic here, shall we? (I realize that negates the science part a bit, but go with me). Let’s just say 21 times is a better goal for getting your message out than even 7.
I know. 21 times is A LOT. Right? Marketing is not for the faint of heart! Which is why you need more than one platform to do it on (you don’t have to juggle #allthethings -- but find at least 2-3 platforms to have a voice consistently on) — and know that it’s ok to repeat yourself — you can re-post parts of your email to Facebook, and Facebook to Instagram for instance.
The way to do this with ease, in an un-salesey kinda way? Find fun, friendly, brand-magnetizing mini-points about your product or service that will perk the ears of your audience and have them asking for more.
(Again with the art of the magnetic brand, I know. And, dare I say it… something you’ll also find inside our Ready to Soar Circle — launching soon.)
Lesson from this one? Don’t give up. You’re likely doing pretty darn well, you might just need to be doing WAY more of it to get the actual needle to move in your income stream!
So… is your mind blown? Are you going to trust the statistics and go for it? Adjust your business methods and thinking?
Start putting your strategy where the stats are!
Find on-going, consistent ACCOUNTABILITY
Add those eye-catching, on-brand VISUALS to your emails, blogs, and posts
And communicate about what you’re selling MORE >> early and often!
Keep going strong, purpose-driven woman! I believe in you. As always… cheering you on!
With Style & Joy,
-Shannon
PS: Since I happen to love the power of simply doing what really works… I’ve incorporated all these things (& more!!) into my brand new Ready to Soar Circle >> a totally innovative, unique program launching soon. (So smart…. right!?!) Read more below…
What’s the Ready to Soar Circle? It’s an innovative, adventurous, online group experience, that will benefit you even if you’re involved in other programs, courses, or groups right now (but will totally stand alone too!). Joining the Ready to Soar Circle will amplify all the work you’re already doing in your business… by holding you accountable, offering your brand strategy trainings and access to stock photos (if you need ‘em), and bringing together you + other amazing business women who want to collaborate, co-market, and network. For 5 months (because goal-focused timelines rock). Are you ready to soar, beautiful friend? I think you are!
STATISTICS SHOW that if you get on the e-list by downloading one of our freebies HERE you’ll have a 100% chance of getting updates on the Ready to Soar Circle + our upcoming Giveaway (yes!) and Challenge (yippee!). Which is, like, way better than a 0% chance. ;) (Like what I did there?) See you on the inside friend!!
