Looking for more EXPOSURE for Your Small Business? 💙 (Plus: Feature Article on Go Solo)
/As a small business owner, getting exposure can often be one of your biggest struggles.
Even though there are hundreds, if not thousands, of places to promote your business online (often for free) -- knowing how to really stand out can feel vast and confusing.
Never fear -- I have ideas (and one really tangible opportunity) for you below!
Here are some ideas (online and off-line!) for getting more exposure for your business...
But warning: don't try to tackle them all at once! Focus is half the battle!).
Online directory listings (find one for your speciality or local area)
Social Media (Your own platforms or inside other's groups)
Local business groups and chambers of commerce
Podcasts (as a guest or hosting your own)
PR (Public Relations / Media Coverage)
Collaborative Efforts / Events (run a giveaway, co-share about your efforts with someone else in the industry)
As a Sponsor for an event related to your industry (don't overlook local charities or schools!)
Paid advertising (on social, search engines, or in-print)
Writing a book as an expert in your field
Guest-writing blogs or articles in your area of expertise
Collaboration with others who are sharing your same audience (online or in-person)
Here's one more super easy, tangible idea for you...
Recently, Go Solo contacted me about being featured in an article on their platform. And after doing some due-diligence research on their platform and learning how they're developing a collaborative network for entrepreneurs, I decided to go for it.
And voila! >>>
Click to read my FEATURED ARTICLE HERE (where I talk about one of my biggest accomplishments as an entrepreneur -- which is probably not what you'd expect -- and more!)
But even better -- here's a TANGIBLE opportunity for YOU to get more exposure too...
…because when you're done reading, look for how to have your own feature written up on Go Solo!
It might just be a super easy way to get some added exposure for your business -- and at the very least, make you think through some important elements of your brand story while you answer the interview questions!
Cheering you on, every step of the way!!
With Purpose & Joy!
-Shannon
Brand & Marketing Strategist, Brand Photographer, Small Business Mentor
PS: Fun things are coming soon! Stay tuned!!
But first, go read THIS ARTICLE -- I think the writer did a very meaningful job with the interview questions they had to work with. It will be interesting to see if their collaborative network takes off!