Client Transformation Feature: Around Iceland with CEO & founder Mildred

I’m so excited to introduce you to a recent client, Around Iceland, a travel and adventure company — and Mildred, it’s big-hearted founder & CEO!

Get ready to be inspired — not only by the dramatic landscapes of glaciers, waterfalls, and geysers of Iceland (yes, please!) — but also by the business & brand-story transformation we were able to co-create for this amazing business. (In just 3 months).

Mildred joined our first ever offering of “The Waterfall: our 3 month 1-on-1 coaching and creative-services experience” (meant to “waterfall” your business & brand forward) and I got the joy of helping her take what she’d started with the online presence of her travel and adventure company, Around Iceland, to the next level.

We took her through our hybrid custom experience which includes 1-on-1 coaching & strategy, plus an online audit and mini creative intensive.

While clients come to us in varying stages (from building-from-scratch to growing to pivoting) Mildred was in a stage where she and her business partner had done a lot of work building-out both the website and social media, and was ready to better refine and refresh her online impact, expand her marketing exposure, and start getting more and more clients.

Together we:

-Did an audit of her current website and social (with clear recommendations)

-Had her work through our signature Brand & Marketing Map

-Nailed down a more meaningful target audience so she’d stand out from the crowd for the right traveler (instead of just “anyone who wanted to travel to Iceland” we focused in on where her heart was — extended family of all ages or groups of friends, at all stages)

-Created brand story topics to make social and copywriting simple going forward — including mentioning of accessibility units available on arrival (from wheel chairs to car seats so whole families could create memories together with ease!)

-Created her next-layer marketing strategy, including planning her email opt-in with a discount code so she could start the beginnings of her email list

-And used our mini creative intensive to freshen up her social media imagery, in this case for Instagram. We put the emphasis on taking her social visuals from well-intentioned but mis-matched to crisp, cohesive with the website, and jumping off the page — including adaptable templates for social squares, carousels, and reels video formats (all that would be easy for her and her team to continue to update and stay on-brand!)

You’ll definitely want to go follow Mildred and all the stunning beauty at Around Iceland on Instagram!

Here’s what Mildred had to say about working with us:

My [3 Month] “Waterfall package” experience was nothing but transformative… Led by an experienced coach, the program provided a comprehensive marketing road map tailored to inexperienced entrepreneurs like myself.

What were your favorite elements of working with Shannon?

Working with Shannon was a valuable experience for me. Shannon is a seasoned marketing expert with a wealth of experience and a genuine passion for helping entrepreneurs succeed. Her approachable demeanor and willingness to address every questions and concern made the experience both enriching and enjoyable.

“From refining my target audience to crafting compelling marketing messages, every aspect was covered with precision. By the end I not only has a clear understanding of how to navigate marketing but also the confidence to execute my plans confidently.”

How did you feel about your "Mini Creative Intensive"?

The mini creative intensive was a breakthrough for me! …immediately applicable to my business. I and my team were just so excited to implement everything straight away! 

In what ways are you seeing the growth / results of the work we did together? 

The results proved to be instrumental… I gained a newfound clarity on my brand and how to effectively communicate it to my target audience… that resonated with customers and set it apart from competitors.

Is there anything else you'd like to share?

What sets Shannon apart was not just her expertise but her genuine commitment to seeing each of her clients thrive. She offered personalized advice and support, ensuring that I felt empowered to implement the strategies effectively. She also asks for feedback and welcomes it with an open-mind.

Find Mildred’s business (and yep, go ahead — imagine that future trip to Iceland!) at AroundIceland.com or on Instagram @aroundicelandtravel

And if you’re interested in working with us here at Feather Blue Studios in our highly-personal business coaching for big-hearted business owners, alongside our brand & marketing strategy meets creative hybrid experience, check out our options for working together here.